We are looking for an experienced Senior Paid Social Specialist to join our team.
The ideal candidate will have 7+ years of hands-on experience managing paid social campaigns, with advanced knowledge of Meta Ads Manager.
They will be responsible for developing, managing, and optimizing paid social campaigns across multiple platforms.
The successful candidate will work closely with the digital marketing team to execute scalable campaigns, improve channel performance, and meet growth goals.
Required Skills and Qualifications:
* 7+ years of hands-on experience managing paid social campaigns, with advanced knowledge of Meta Ads Manager
* Meta Media Buying Professional Certification
* Demonstrated experience managing TikTok Ads and familiarity with creative trends on emerging platforms
* Proven success driving lead generation and achieving performance targets such as CPL, ROAS, and CAC
* Strong command of audience targeting strategies, bidding models, and campaign structure
* Experience integrating CRM data for attribution and lead quality tracking
* Proficiency in GTM setup, event tracking, and conversion API integrations
* Highly detail-oriented with strong problem-solving and optimization skills
* Excellent collaboration and communication skills across creative and technical teams
* Familiarity with regulatory and compliance requirements in healthcare or other regulated industries