Product Owner – Loyalty
We are seeking a seasoned Product Owner to drive the implementation of Loyalty and Marketing Automation platforms for LATAM markets.
You will be the bridge between marketing teams and technical delivery groups, ensuring business needs are translated into clear, actionable features.
Key Responsibilities:
* Own and prioritize the product backlog for Loyalty and Marketing Automation initiatives.
* Write clear epics, user stories, and acceptance criteria; maintain documentation in Confluence.
* Collaborate with global and local teams to deliver high-quality, scalable solutions.
* Support integration with the Single Customer View (SCV) and ensure data governance best practices.
* Facilitate agile ceremonies and ensure timely, value-driven delivery.
Requirements:
* 5–8 years' experience as a Product Owner, Business Analyst, or similar in marketing tech or CRM.
* Strong grasp of Agile methodology and sprint management.
* Familiarity with MarTech tools – CDPs, loyalty/promo engines, and automation platforms.
* Excellent communication skills in English and Spanish or Portuguese.
* Agile certification (CSPO, SAFe PO/PM) is a plus.
The ideal candidate should have excellent communication skills and be able to work with cross-functional teams to deliver high-quality products.