Help Doctors Thrive in Underserved Communities
About the Role
This position offers a unique opportunity to leverage marketing as a force for change, helping doctors and healthcare organizations thrive while making a real difference in patients' lives.
As a Marketing Specialist, you will be responsible for designing and executing localized marketing strategies that attract qualified doctors to underserved communities and help them build their patient base.
Your work will unfold in two high-impact phases:
1. Attracting Quality Doctors
o You'll work closely with our recruitment and strategy team to design and implement strategic marketing campaigns aimed at attracting qualified doctors to the regions where they are needed most.
o This includes identifying key messaging angles, leveraging data to highlight regional demand, and crafting compelling narratives that resonate with purpose-driven physicians.
2. Building Doctors' Practices and Patient Base
o Once doctors are placed, you'll lead efforts to build their visibility and trust in the community through localized marketing.
o Your work will help them launch with confidence, build a steady flow of patients, and establish long-term relationships.
Responsibilities
* Designing and executing localized marketing strategies to attract doctors to underserved communities.
* Designing and executing localized marketing strategies to attract patients to newly settled doctors and healthcare organizations.
* Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies.
* Running digital paid campaigns (Meta, Google, LinkedIn, etc.) to build awareness and trust.
* Managing content creation (bios, testimonials, practice spotlights, ads, video assets) with a strong focus on human-centered storytelling.
* Establishing marketing processes and systems that can be replicated across multiple regions and healthcare organizations.
* Measuring and optimizing campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more.
* Managing 1 Marketing trainee.
Requirements
* 5+ years experience in marketing.
* Good level in English (main work language serving North American clients).
* Experience in marketing agencies or start-ups.
* B2B + B2C experience.
* You have an Entrepreneur/business mindset.
* A passion for healthcare, purpose-driven work, or community building.
* You can be both hands-on/technical as well as manager.
* You are flexible with working hours.
* Hands-on experience with Meta Ads Manager, Word Press/HTML, and analytics platforms.