About Pocket FM Pocket FM is the world's largest audio-series platform, where powerful stories travel effortlessly across languages, cultures, and continents. From India and the US to Europe and beyond, we are redefining how stories are created, discovered, and experienced across the globe, without screens. At our core, we are an AI-powered entertainment company with a deeply human-first philosophy. We believe technology should amplify creativity. Our proprietary AI systems work alongside writers, voice artists, and creative teams to help stories scale globally, faster, smarter, and with cultural depth and emotional integrity intact. Today, Pocket FM is home to a vibrant community of 250+ million listeners, 300,000+ creators, and 100,000+ audio series. With over 140 billion minutes streamed annually, we have emerged as one of the fastest-growing media-tech companies in the world, and we are just getting started. We operate at a massive global scale, but with a startup mindset: curious, fast-moving, and deeply owner-driven. At Pocket FM, teams are encouraged to think boldly, move with intent, and build for long-term impact as we shape the future of audio-first storytelling worldwide. Role Overview We are looking for a creative and execution-focused Promo Team Lead to lead the end-to-end creation of promotional ads, trailers, and performance creatives for Pocket FM audio series in the Brazilian market. As a Promo Team Lead, you will manage a team of promo writers, sound engineers, video editors, and dubbing partners to create high-quality promotional ads for Pocket FM audio series. The role requires strong understanding of promo creation, ad storytelling, localization, dubbing workflows, quality control, team management, and creative optimization. You will oversee fresh promo creation, adaptation of ads from other geographies into Brazilian Portuguese, production quality, timely delivery, and reworks for ads that are not meeting performance benchmarks. Key Responsibilities 1. Team Leadership & Creative Direction Lead and guide promo writers, sound engineers, video editors, and external dubbing partners. Provide creative direction across writing, dubbing, audio mixing, video editing, and final delivery. Ensure the team is well-utilized, motivated, and aligned with business and creative goals. Build a high-ownership culture focused on quality, speed, and performance. 2. Promo Creation & Localization Oversee the creation of fresh promo ads, trailers, and long-form promotional scripts for audio series. Adapt successful ads from other geographies into Brazilian Portuguese. Ensure all promos are culturally relevant, emotionally engaging, and suitable for Brazilian audiences. Guide the team on hooks, story setup, emotional beats, cliffhangers, and audience entry points. 3. Production & Quality Control Own the end-to-end promo production process from brief to final asset delivery. Quality check every stage, including writing, dubbing, audio mixing, video creation, and final output. Review scripts, VO/dubbing output, audio edits, video cuts, captions, and final creatives. Ensure every asset meets Pocket FM's creative, language, production, and performance standards. 4. Dubbing Agency Management Identify, evaluate, and onboard dubbing agencies for Brazilian Portuguese production. Coordinate with agencies for script handover, voice casting, recording, revisions, and delivery. Review dubbing output for pronunciation, emotion, pacing, tone, and character fit. Track agency timelines, pending deliverables, feedback loops, and final submissions. 5. Performance Reworks & Optimization Review ads that are not meeting benchmark metrics and identify key creative issues. Create detailed and actionable rework hypotheses to improve ad performance. Suggest improvements such as stronger hooks, sharper conflicts, better pacing, improved localization, or revised visuals. Guide the team in creating alternate openings, new versions, and stronger creative angles. Apply campaign learnings to improve future promo concepts and execution. 6. Process, Tracking & Reporting Maintain show-level trackers for all ads being written, adapted, dubbed, edited, reviewed, and delivered. Track ownership, status, timelines, delays, feedback, and final delivery for each asset. Share weekly progress reports with the India team and relevant stakeholders. Create SOPs, checklists, and workflows to avoid leakages across the production process. 7. AI Tool Adoption Use GenAI tools for ad writing, ideation, VO production, image creation, video creation, and workflow improvement. Guide the team in using AI tools to improve speed, quality, and efficiency. Continuously explore new AI tools and workflows for promo production. Ensure AI-assisted outputs are reviewed for storytelling quality, cultural accuracy, and production readiness. 8. Market & Audience Understanding Apply strong understanding of Brazilian consumer behavior, content consumption habits, and market trends. Ensure promos feel native, relevant, and compelling for Brazilian audiences. Stay updated on digital ads, audio entertainment, trailer formats, and performance creative trends. Qualifications Degree in Filmmaking, Marketing, Advertising, Media, Communications, or a related field. 8+ years of experience in ad creation, promo creation, trailer development, marketing creatives, ad copywriting, or performance creative production. Strong understanding of marketing, ad storytelling, promo creation, and audience engagement. Experience leading creative or production teams, including writers, editors, sound engineers, or external vendors. Excellent command of English and Brazilian Portuguese. Strong understanding of Brazilian consumer behavior, content consumption patterns, and cultural nuances. Experience working with dubbing agencies, VO artists, production teams, or post-production vendors. Skilled in GenAI tools for writing, VO production, image creation, video creation, and creative workflow improvement. Ability to create SOPs, trackers, review systems, and scalable creative processes. Strong analytical ability to review ad performance and convert insights into actionable creative reworks. Excellent communication, stakeholder management, and leadership skills. Strategic thinker with strong ownership and business growth orientation. Understanding of performance marketing on Meta and UAC is a plus. Ideal Candidate The ideal candidate is a creative leader who understands storytelling, promo production, and performance-driven advertising. They should be able to lead a multi-functional team, manage dubbing partners, maintain strong quality control, and deliver high-quality promo assets at scale. They should have strong knowledge of Brazilian audiences, excellent creative judgment, hands-on production understanding, and the ability to turn performance feedback into clear creative action. Language requirements Fluent Portugese Professional working proficiency in English This role will be working with stakeholders in English on a regular basis. Salary for this position is R$ 7,000 - $10,000 BRL.