Tracking Engineer / Digital Analytics Engineer
We are looking for a Tracking Engineer to own end-to-end analytics implementation across a complex, global digital ecosystem. This role sits at the intersection of business, data, and engineering, ensuring accurate, scalable, and high‑quality measurement across web, mobile, OTT, and emerging platforms.
Key Skills
- Strong hands-on experience with Google Tag Manager
- Advanced JavaScript skills with the ability to read, understand, and enhance existing code
- Solid knowledge of digital analytics platforms such as Adobe Analytics, Google Analytics, and tag management tools including Tealium and Adobe Launch
Responsibilities
- Translate business questions into detailed tracking and measurement specifications across web, mobile apps, OTT devices, gaming consoles, and Smart TVs
- Enable meaningful analysis of user experience and audience behavior across global digital properties
- Ensure all new and existing products and features are accurately measured, validated, and reported across devices
- Validate third-party tracking implementations such as comScore and Nielsen for each release
- Create, analyze, and QA reports to ensure data is populating correctly
- Communicate clearly with analytics platform users on how to retrieve and interpret data
- Work independently on time-sensitive and business‑critical analytics projects
- Maintain and create documentation including data layers, event inventories, and tracking specifications
- Own end-to-end delivery of analytics implementation projects, from design through deployment and QA
- Perform data quality audits, identify tracking gaps, and implement corrective improvements
- Act as a liaison between business stakeholders, vendors, and application development teams
- Provide thought leadership on standardizing data collection across a global environment
- Drive prioritization and resolution of tracking bugs, enhancements, and measurement issues
- Manage releases and ensure successful tracking deployment and validation in fast-paced environments
Basic Qualifications
- Bachelor’s degree preferred (STEM a plus, not required)
- 2+ years of experience in analytics implementation or relevant internship experience
- Strong familiarity with Adobe Analytics, Google Analytics, Tealium, Adobe Launch, or similar tools
- Highly autonomous, self‑starter mindset with excellent time management skills
- Proven ability to manage multiple concurrent projects
- Exceptional written and verbal communication skills
- Strong analytical, problem‑solving, and creative thinking capabilities
- Ability to translate complex technical concepts into clear, actionable insights for non‑technical audiences
- Curiosity-driven mindset with a passion for learning and continuous improvement
Additional Qualifications (Nice to Have)
- Experience in data analytics, data quality, data warehousing, data governance, business intelligence, data visualization, or data privacy
- Hands-on coding experience with Java, Python, or similar languages
- Familiarity with Agile methodologies and tools such as JIRA and Confluence
- Advanced experience deploying analytics through tag management systems
- Deep implementation expertise with Adobe Analytics or similar enterprise platforms
- Experience leading or influencing analytics architecture across multiple sites and distributed teams
- Demonstrated initiative to stay current with evolving analytics and tracking technologies