We are seeking a results-driven Digital Marketing Executive with strong expertise in performance marketing to join our growing marketing team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels with a focus on driving measurable results and ROI.Key ResponsibilitiesDesign and implement performance marketing strategies across paid search (Google Ads, Bing Ads), paid social (Meta, LinkedIn, Twitter), and programmatic platformsSet up, manage, and optimize campaigns focused on key performance metrics including CPA, ROAS, CAC, and LTVConduct thorough keyword research, audience targeting, and competitive analysis to identify opportunities for growthCreate and optimize landing pages and conversion funnels to improve campaign performanceDevelop and manage A / B tests to optimize ad copy, creative assets, and landing pagesMonitor campaign budgets and allocate spending based on performance metricsImplement tracking and attribution systems using tools like Google Analytics, Google Tag Manager, and other marketing analytics platformsGenerate regular performance reports and provide actionable insights to stakeholdersStay current with latest digital marketing trends, tools, and best practicesCollaborate with content, creative, and product teams to ensure campaign alignment with overall marketing objectivesRequired QualificationsBachelor's degree in Marketing, Business, or related field3+ years of experience in digital marketing with a strong focus on performance marketingProven track record of managing and optimizing successful paid marketing campaignsAdvanced knowledge of Google Ads, Meta Ads, and other major advertising platformsExperience with marketing analytics tools (Google Analytics, Google Tag Manager, attribution platforms)Strong understanding of conversion rate optimization (CRO) principlesProficiency in analyzing data and making data-driven decisionsGoogle Ads, Meta Blueprint, and other relevant certificationsExperience with marketing automation and CRM platformsDesired SkillsExperience with marketing attribution modelingExperience with bid management tools and automation platformsUnderstanding of remarketing and customer lifecycle marketingExperience with e-commerce platforms and marketingStrong project management and organizational skillsPersonal QualitiesResults-oriented mindset with strong analytical skillsExcellent problem-solving abilitiesStrong communication and presentation skillsAbility to work independently and as part of a teamDetail-oriented with excellent time management skillsAdaptable and quick to learn new tools and technologies
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