Direct message the job poster from AliExpress
Alibaba International Digital Commerce Group - Recruiter
Responsibilities:
* Fully understand business strategy planning from multiple dimensions in order to enhance brand perception. Develop and execute comprehensive brand strategies that align with the company's mission, values, and business objectives.
* Understand the demands of customers, users, products, partners and other relevant parties, and explores deep-level needs in communication. Oversee the creation and maintenance of a compelling brand identity, including logos, visual assets, brand guidelines, and messaging.
* Be able to participate in the strategy formulation of the department and put forward reasonable and effective suggestions; at the same time, be able to find the department's business problems and opportunities. Craft and communicate a consistent and compelling brand message across all channels, ensuring alignment with the target audience and market trends.
* Have the ability to solve problems in innovative ways using past experience and project prediction, during project planning and execution.
* Be able to coordinate cross-departmental resources based on the understanding of the horizontal architecture and resource distribution of the business, reach consensus, and achieve results through collaboration.
Requirement:
* Bachelor's degree in marketing, communications, or a related field (Master's preferred).
* Proven experience (7+ years) in branding, brand management, or a similar role.
* Strong understanding of branding principles, design, and market trends.
* Excellent communication and interpersonal skills.
* Creative thinking and the ability to develop unique brand strategies.
* Proficiency in branding software and tools.
* Leadership and team management experience.
* Ability to adapt to a fast-paced and changing environment.
* Past experience in E-commerce and Tech companies is a plus.
Please attach your English CV Only!!
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Software Development, Internet Marketplace Platforms, and Retail
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