Job Description Summary: The Senior Manager, Licensing – LATAM, based in Brazil, plays a critical role in driving the execution of the licensing strategy across the region, supporting the growth of a multi‑million‑dollar licensing business across Coca‑Cola’s portfolio of globally recognized brands. This role combines strong commercial execution with strategic thinking, acting as a key partner to the Licensing Director to translate regional priorities into actionable plans, accelerate business development, and maximize performance with existing licensees. The position requires hands-on leadership in an in-house model, with direct ownership of partnerships, pipeline development, and business performance. This role reports into the Director, Licensing LATAM. What You’ll Do for Us Execute Latin America licensing strategy by translating strategic priorities into actionable country and category plans, ensuring alignment with licensing global objectives Drive business development efforts, supporting prospecting, partner evaluation, and pipeline prioritization across Latin America and different categories Manage key licensee relationships, acting as a primary point of contact to drive performance, growth, and long-term partnerships Lead business reviews and performance tracking, monitoring revenue, product pipelines, and retail execution, and identifying opportunities for expansion Lead end-to-end deal execution, partnering with Legal, Finance, and Quality & Compliance to ensure robust governance, completion of due diligence, and effective management of contracts and key milestones from agreement signature through product launch Partner with OU Marketing and Brand teams to identify and deliver Big Bets, ensuring licensing is fully integrated into brand strategies and campaigns Lead key regional projects, including Licensing Summits, business updates, and strategic presentations Leverage data and insights to track performance, identify trends, and recommend actions to optimize revenue and brand impact Build and maintain strong internal and external relationships, including global licensing teams, cross-functional partners, and licensees What We Can Do for You Iconic & Innovative Brands : Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating. Critical experiences : We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day. Growth Culture: Be a protagonist of bringing to life Coca-Cola's new vision and organization. Entrepreneurial Environment: Be part of a fast-moving, collaborative team that values innovative thinking and bold approaches to building and managing partnerships. Growth & Development: Broaden your expertise in global licensing, partnerships, and market expansion while advancing your career in a dynamic, high-impact role. Qualifications & Requirements Bachelor’s degree or equivalent professional experience Significant experience in licensing, brand management, business development, or related commercial roles Strong commercial expertise, with a solid understanding of retail dynamics and licensing business models Proven ability to manage partnerships and drive business performance Experience coordinating cross-functional stakeholders in a matrix organization Strong analytical capabilities, with ability to translate data into actionable insights Excellent communication, presentation, and influencing skills Ability to manage multiple priorities in a fast-paced, growth-oriented environment High level of ownership, accountability, and execution excellence Fluent in English; Spanish is a plus Preferred Qualifications Solid experience in the licensing industry or consumer products industries in Brazil and Latin America Understanding of product development, manufacturing, and go-to-market processes Strong network within the licensing market, retail, or brand partnerships ecosystem Skills: Location(s): Brazil City/Cities: Rio de Janeiro Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: May 29, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.