Product Owner – Loyalty
We are seeking a hands-on Product Owner to drive the implementation of Loyalty and Marketing Automation platforms for LATAM markets.
This role will act as the bridge between marketing teams and technical delivery groups, ensuring business needs are translated into clear, actionable features.
* The ideal candidate will own and prioritize the product backlog for Loyalty and Marketing Automation initiatives.
* They will write clear epics, user stories, and acceptance criteria; maintain documentation in Confluence.
* Candidate must collaborate with global and local teams to deliver high-quality, scalable solutions.
* Support integration with the Single Customer View (SCV) and ensure data governance best practices.
* Facilitate agile ceremonies and ensure timely, value-driven delivery.
Key responsibilities include:
* Developing and maintaining product roadmaps aligned with business objectives.
* Collaborating with cross-functional teams to drive project execution and delivery.
* Maintaining accurate and up-to-date documentation of product features and requirements.
* Analyzing customer feedback and market trends to inform product decisions.
We're looking for someone with:
* 5–8 years' experience as a Product Owner, Business Analyst, or similar in marketing tech or CRM.
* A strong grasp of Agile methodology and sprint management.
* Familiarity with MarTech tools – CDPs, loyalty/promo engines, and automation platforms.
* Excellent communication skills in English and Spanish or Portuguese.
* Agile certification (CSPO, SAFe PO/PM) is a plus.
We offer:
* A dynamic and collaborative work environment.
* Ongoing training and professional development opportunities.
* A competitive salary and benefits package.
Please submit your application if you have the following qualifications:
* Degree in Business Administration, Marketing, or related field.
* Proven track record of success in a product ownership or business analysis role.
* Strong analytical and problem-solving skills.
* Ability to work effectively in a fast-paced environment.