**Job Description:**
We are seeking a skilled PR & Social Media Specialist to lead our public relations, media outreach, and social media content strategy efforts.
As a key member of our team, you will be responsible for:
* Crafting compelling brand narratives and securing earned media coverage
* Creating and posting engaging social and video content across multiple platforms
* Managing community engagement and brand reputation
* Driving awareness for our diverse portfolio of consumer products
The ideal candidate is a strong English speaker and strategic communicator who can write press materials, design social content, produce and edit videos (YouTube), engage with online communities, build relationships with media and influencers, and monitor brand sentiment across platforms.
Key Responsibilities:
Public Relations & Media Outreach:
- Develop and distribute press releases for product/feature launches, partnerships, and company milestones
- Proactively pitch to journalists, bloggers, and influencers to secure earned media coverage
- Build and maintain strong relationships with media contacts
- Identify timely PR opportunities across product categories
- Monitor industry trends and media coverage to inform outreach strategies
Brand Reputation & Crisis Management:
- Track brand sentiment across media, social platforms, and app stores
- Lead crisis communication and rapid-response strategies when needed
- Collaborate with internal teams to escalate and resolve issues or harmful content
- Encourage positive user reviews and manage feedback loops across platforms
Social Media Management, Content Creation & Influencer Outreach:
- Own day-to-day social media posting for multiple products, including content calendar management
- Design engaging graphics, write compelling copy, and produce short form videos
- Create and edit YouTube videos, including tutorials, promos, and brand storytelling content
- Respond to comments and DMs across platforms to build and maintain community engagement
- Measure performance (KPIs, engagement, growth) and optimize content strategy
- Identify, recruit, and manage influencer and creator partnerships
- Plan influencer campaigns aligned with product and brand goals, and track results
Internal & External Communications:
- Draft and share company announcements, leadership content, and blog posts
- Keep internal Slack channels updated with press releases, media coverage, and key milestones
- Craft messaging for executive interviews, public speaking, and media appearances
- Ensure consistency and brand alignment in all public-facing communications