Make a Difference in Healthcare Marketing
We are seeking an experienced Marketing Specialist to join our mission-driven recruitment and marketing agency. As a key member of our team, you will play a vital role in helping doctors and healthcare organizations thrive.
The successful candidate will be responsible for designing and implementing strategic marketing campaigns aimed at attracting qualified doctors to underserved communities. This includes identifying key messaging angles, leveraging data to highlight regional demand, and crafting compelling narratives that resonate with purpose-driven physicians.
About the Role
* Develop localized marketing strategies to attract doctors to work in underserved communities
* Create content (bios, testimonials, practice spotlights, ads, video assets) with a strong focus on human-centered storytelling
* Manage digital paid campaigns (Meta, Google, LinkedIn, etc.) to build awareness and trust
* Measure and optimize campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more
* Collaborate with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
Requirements
* 5+ years experience in marketing
* Good level of English (main work language serving North American clients)
* Experience in marketing agencies or start-ups
* B2B + B2C experience
* You have an entrepreneurial/business mindset
* A passion for healthcare, purpose-driven work, or community building
* You can be both hands-on/technical as well as manager
* Hands-on experience with Meta Ads Manager, Word Press/HTML, and analytics platforms
Why This Role?
* Purpose-Driven: You'll help new doctors build their practice and patients access the care they deserve
* Remote Work Options: Work from anywhere
* Impact-First Culture: We measure success in outcomes, as well as in clicks and conversions