Unlocking Customer Insights
As a Data Scientist, you will play a pivotal role in shaping B2B data-driven marketing and personalization strategies. Your expertise will be instrumental in building robust models that inform customer engagement, lifecycle marketing, and product strategy.
Your Key Responsibilities:
* Design, implement, and optimize customer segmentation models using clustering algorithms such as k-means, DBSCAN, and hierarchical clustering to identify actionable buying groups within CDP data.
* Collaborate with cross-functional teams to build and scale buying group frameworks that enhance personalization, targeting, and campaign performance.
* Integrate advanced models and segmentation logic into Customer Data Platforms like Segment, Adobe Experience Platform, or Salesforce CDP.
* Apply advanced analytics and machine learning techniques to solve complex problems related to customer behavior, churn prediction, lookalike modeling, and RFM analysis.
* Own the end-to-end lifecycle of data science projects from ideation through deployment and performance monitoring.
What You Will Achieve:
By working in this role, you will contribute significantly to enhancing customer experiences, driving business growth, and informing data-driven decisions. If you are passionate about harnessing the power of data to drive business outcomes, we encourage you to apply for this exciting opportunity.