Job Overview
We are seeking an expert Salesforce Consultant to join our team. As a client-facing practitioner, you will sell and implement services utilizing the breadth of technologies.
You will work on projects that integrate strategy, process, technology, and information to increase effectiveness, reduce costs, and improve profit and shareholder value.
Your role involves providing consultative marketing expertise in Salesforce Marketing Cloud, focusing on building and evolving result-oriented journeys.
* Key Responsibilities:
* Design and automate communication journeys (email, SMS, push, etc.).
* Perform customer segmentation based on behavior, profile, or consumption.
* Develop personalized campaigns that drive engagement and conversions.
* Analyze campaign performance and propose continuous improvements.
* Collaborate with marketing and data teams to drive data-based strategies.