Job Responsibilities: Traffic Resource Operation · Develop overall strategies and manage daily operations for various in-platform traffic resources (e.g., banners, featured placements, feeds, etc.). · Collaborate with product, content, and design teams to plan and execute resource placements, improving exposure efficiency and click-through rates. · Continuously optimize resource utilization through A/B testing, CTR analysis, and other methods to maximize traffic ROI. Self-Growth Tool Exploration & Operation · Build and operate self-growth tools (e.g., referral programs, social sharing incentives, recommendations) to enhance organic traffic acquisition. · Design user engagement funnels and incentive mechanisms for different scenarios to drive sharing and referral behaviors. · Analyze tool performance data, identify bottlenecks, and iterate on product features and operational strategies. Data Analysis & Performance Evaluation · Establish core metrics for traffic distribution and conversion, conducting real-time monitoring and attribution analysis. · Regularly generate reports on strategy effectiveness, key resource performance, and user behavior trends. · Provide data-driven optimization recommendations and standardize best practices. Job Requirements: Education: · Bachelor’s degree or above; preference for STEM, business, or related fields. Experience: 5+ years in internet platform traffic operations, content distribution, or growth product roles；Experience in e-commerce, O2O, or local services platforms is a plus；Prior work in overseas internet products is advantageous；Deep understanding of in-platform resource management and user growth funnels. Skills: Proficient in data analysis tools with strong analytical acumen；Hands-on experience in traffic distribution strategies, content efficiency evaluation, and A/B testing；Strong cross-team collaboration and project execution skills; results-driven. Why Join Us? At Keeta, you’ll thrive in a fast-growing business with global ambitions. Enjoy rich professional and life experiences alongside like-minded peers. Here, you’re not just an observer—you’re a creator and driver of change. Every effort you make will shape Keeta’s future, and every dream you pursue will take root and flourish!