Role SummaryAs theMerchant Operations Manager - Merchant Growth, you will drive the growth and success of merchant partners on Keeta's platform through data-driven strategies and multi-dimensional optimization. You will leverage traffic allocation, marketing campaigns, menu optimization, and targeted initiatives to help merchants achieve sustainable growth. In this strategic role, you will develop and execute merchant segmentation strategies, collaborate with cross-functional teams to implement growth initiatives, and continuously optimize the merchant experience to maximize platform value.Key Responsibilities 1. Merchant Growth Strategy & Segmentation Develop and implement comprehensive growth strategies for merchant partners, utilizing traffic optimization, marketing campaigns, menu enhancement, and operational improvements. Create merchant segmentation frameworks based on performance, category, and potential to deliver targeted growth strategies. 2. Data-Driven Growth Optimization Analyze traffic patterns and customer behavior to design and execute optimal traffic allocation strategies that maximize merchant visibility and acquisition. Leverage performance data to develop and optimize marketing campaigns across in-app and external channels, driving merchant growth and engagement. Use conversion analytics to identify optimization opportunities and implement solutions that improve merchant performance across the customer journey. 3. Competitive Intelligence & Market Insights Monitor competitor strategies, pricing models, and market trends to inform merchant growth recommendations. Provide actionable insights on market dynamics and competitive positioning to help merchants optimize their offerings. 4. Cross-Functional Collaboration & Execution Partner with Product, Marketing, Engineering, and Operations teams to implement growth strategies and optimize platform features. Collaborate with merchant management teams to align growth initiatives with merchant needs and capabilities. Drive end-to-end execution of growth projects, from strategy development to implementation and measurement.Basic Qualifications Bachelor's degreein Business, Marketing, Economics, or related field. Solidexperience in e-commerce, platform operations, or merchant growth, preferably in food delivery or similar sectors. Strong analytical skillswith proficiency in data analysis tools (Excel, SQL, BI tools) and performance tracking. Experience with digital marketing optimizationand campaign management. Excellent collaboration and communication skillswith the ability to work effectively across functions. Fluent Englishfor cross-border collaboration.Preferred Qualifications Experience infood delivery or on-demand platformswhere merchant growth is critical for platform success. Background inmerchant operations, growth strategywith a track record of driving measurable results. Strong problem-solving skillswith experience in A/B testing, experimentation, and data-driven decision making. Project management skillswith the ability to drive cross-functional initiatives from strategy to execution.Why Join Keeta? Direct Merchant Impact:Your strategies will directly help thousands of merchants grow and succeed on our platform. Growth at Scale:Work on complex growth challenges across multiple markets and merchant segments in a high-impact role.