Empower Health Equity
We are seeking a senior marketing professional to join our mission-driven team dedicated to connecting doctors with underserved communities.
This role involves using marketing as a force for change by helping attract the right doctors to communities in need and boosting their visibility and reputation to help them establish successful practices.
About the Role:
The Marketing Manager/Senior Marketing Specialist will work closely with our recruitment and strategy team to design and implement strategic marketing campaigns aimed at attracting qualified doctors to underserved regions. The successful candidate will identify key messaging angles, leverage data to highlight regional demand, and craft compelling narratives that resonate with purpose-driven physicians.
Main Responsibilities:
* Designing and executing localized marketing strategies to attract doctors to work in underserved communities
* Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Running digital paid campaigns (Meta, Google, LinkedIn, etc.) to build awareness and trust
* Managing content creation (bios, testimonials, practice spotlights, ads, video assets) with a strong focus on human-centered storytelling
* Establishing marketing processes and systems that can be replicated across multiple regions and healthcare organizations
* Measuring and optimizing campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more
Requirements:
* 5+ years of experience in marketing
* Good level in English (main work language serving North American clients)
* Experience in marketing agencies or start-ups
* B2B + B2C experience
* You have an Entrepreneur/business mindset
* A passion for healthcare, purpose-driven work, or community building
* You can be both hands-on/technical as well as manager
* Hands-on experience with Meta Ads Manager, Word Press/HTML, and analytics platforms
Why This Role?
* Purpose-Driven: You'll help both new doctors build their practice and help patients access the care they deserve.
* Remote: Work from anywhere.
* Impact-First Culture: We measure success in outcomes, as well as in clicks and conversions.