Job Overview:
A Digital Marketing specialist will be responsible for creating, managing and optimizing Paid Media campaigns across multiple platforms.
This position is ideal for someone who thrives in a fast-paced environment with strong analytical skills, excellent communication skills, and a deep understanding of digital advertising platforms.
* Plan, launch and optimize campaigns on Google Ads and Meta Ads for various clients.
* Manage campaign budgets, bids and pacing to ensure key performance indicators (KPIs) and goals are met.
* Monitor trends, updates and best practices in Paid Media to ensure campaign efficiency.
* Provide strategic input to improve overall account performance and growth.
Required Skills and Qualifications:
To excel in this role, you should have the following qualifications and experience:
* Minimum 2 years of hands-on experience with Google Ads, including Search, Display, Remarketing, Shopping and/or Performance Max campaigns.
* Proven experience managing paid campaigns on Facebook and Instagram.
* Familiarity with Google Analytics 4 and Google Tag Manager.
* Strong analytical skills and proficiency with data and reporting tools.
* Excellent organizational skills and attention to detail.
* Fluent in English (written and spoken) with strong communication skills.
Tools You Will Use:
* Google Ads
* Facebook Business Manager
* Google Analytics 4
* Google Tag Manager
* Looker Studio (Google Data Studio)
* Google Sheets / Excel