Job Title
The Data Analyst is responsible for collecting, transforming and analyzing social media data to provide actionable insights that aid in decision making.
This role involves working with various tools such as Sprout Social, Brandwatch and Native Platform to derive insights that help guide strategy and creative. The role also contributes to the development of a holistic measurement approach for clients and projects.
Key Responsibilities:
* Identify key performance indicators for organic and paid media campaigns.
* Develop and execute monitoring and measurement plans based on objectives and agreed-upon KPIs.
* Collect and analyze data from third-party tools and owned channels to generate ongoing performance reports and dashboards.
* Analyze data sets to pull actionable insights and help evolve social and media strategies.
* Structure and analyze informative reports and dashboards to aid teams in campaign optimizations.
* Work with publishing partners to structure reporting cadences and delivery dates.
* Collaborate across departments to communicate insights and findings.
* Present key findings and insights to clients throughout reporting cycles.
Requirements:
* 1-3 years of professional work experience within an agency or brand setting.
* Background in analyzing data, social media, media website and generating reports.
* Ability to translate research observations into clear, insightful and visually stimulating presentations.
* Ability to clearly and convincingly present findings and insights to clients.
* Experience using social listening tools and content publishing tools.
* Experience with reporting dashboard tools like Tableau, Domo and Power BI.
* Excellent written and verbal communication skills, preferably in English.
* Experience presenting to clients and key stakeholders.
Nice to Have:
* Experience using platforms like Meta Business Suite.
* Experience with Google Analytics and Adobe Analytics.
Additional Responsibilities:
* Partner with brand comms strategists and account managers to communicate the value of social media monitoring and analytics.
* Lead efforts in developing holistic measurement action plans across all channels for client campaigns.
* Partner with media team to aid with campaign trafficking, troubleshooting, optimizations and reporting.