Direct Response Media Buyer (Full-Stack Growth + Funnel Strategist)
Direct Response Media Buyer (Full-Stack Growth + Funnel Strategist)
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This range is provided by Purely Optimal. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$18,000.00/yr - $30,000.00/yr
Overview
We are scaling multiple fast-growth brands across supplements, telehealth, travel subscriptions, tech, and AI/automation and we're on the hunt for a world-class Direct Response Media Buyer who thrives on owning the entire customer acquisition funnel from ad click to conversion.
This is not just a media buying role. You'll be the CRO, strategist, and performance marketer—responsible for crafting, testing, and scaling full-funnel systems that convert cold traffic into customers across Facebook/Instagram, Google, and TikTok Shop.
We're looking for a true direct response killer—someone who can write high-converting copy, build optimized funnels, and scale paid traffic profitably. If you think like a growth CMO but love getting your hands dirty inside the ad account and landing pages, we want to hear from you.
What You'll Own
Media Buying Across Paid Social + Search
* Plan, launch, and scale campaigns on Meta (Facebook/IG), Google, and TikTok Shop
* Daily analysis of campaign performance to optimize creative, audiences, bidding, and spend
* Ruthless focus on ROAS, CAC, and LTV
Conversion Rate Optimization + Funnel Strategy
* Own and optimize full funnel architecture—landing pages, advertorials, checkout flows, upsells
* Lead A/B tests across pages, hooks, CTAs, and offers
* Turn performance data into actionable testing roadmaps
Direct Response Copywriting That Sells
* Write (or guide) ads, headlines, lead-ins, advertorials, and VSL scripts that drive conversions
* Match copy angles to customer psychology and platform behavior
Funnel + Offer Creation
* Architect new funnels from scratch to launch new products or verticals (supplements, telehealth, etc.)
* Coordinate landing page design, copy, and structure with internal or external designers
* Leverage proven DR frameworks to continuously launch and test new offers
Ownership & Strategic Growth Leadership
* Set KPIs, manage budgets, and hold yourself accountable to results
* Collaborate closely with founders and marketing leadership
* Build and eventually lead a small performance team as we scale
Requirements
WHAT YOU BRING
Expert in Paid Social (Meta, TikTok) and Google Ads
* 2-5+ years of hands-on media buying with proven results
* Experience managing 6-7 figure budgets with measurable growth outcomes
Direct Response Copywriting + CRO Mastery
* You can write, test, and optimize ads, landing pages, and funnel copy that converts
* Deep experience running A/B tests and optimizing every stage of the funnel
Funnel Builder with Results
* You've built landing pages, VSL funnels, and lead gen flows from scratch—using tools like ClickFunnels, Webflow, HighLevel, Unbounce, or similar
* Bonus if you've launched offers in supplements, telehealth, or consumer SaaS
Strategic + Tactical
* You think like a CMO but execute like a performance operator
* You don't wait for creative assets or landing pages—you build them yourself or drive the process forward
Self-Starter with High Standards
* You thrive in fast-paced, entrepreneurial environments
* You own your outcomes, track your metrics, and move fast
Timezone: Must be available to work in Pacific Time (PST) hours
Benefits
WHY JOIN US?
Competitive base salary + performance bonuses tied to growth
Multi-brand exposure across supplements, telehealth, AI/automation, and more
Take full ownership of campaigns, funnels, and growth strategy—no red tape
Join a fast-paced, performance-driven team that rewards results
Opportunity to grow into Head of Growth or CMO-level role as we scale
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Advertising
* Industries
IT Services and IT Consulting
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