Email Marketing Expertise
We are seeking an experienced and data-driven Email Marketing Manager with a strong focus on CRM & Lifecycle Marketing to elevate email marketing performance across all our brands.
This full-time role requires owning the end-to-end email marketing strategy and execution, working closely with the Marketing Director and Data & Product teams to drive engagement, retention, and conversion through email campaigns.
Your mission will be to boost email marketing performance by optimizing and creating new email flows, setting up proper A/B testing, improving list segmentation, and more.
Key Responsibilities:
* Email Marketing Strategy: Lead and execute the email marketing strategy across all our brands.
* Lifecycle Flows: Build, improve, and maintain automated email flows to increase user engagement and retention.
* A/B Testing: Implement and continuously optimize A/B tests on subject lines, copy, design, and CTAs to improve open and conversion rates.
* Segmentation: Develop advanced segmentation strategies to deliver personalized, relevant content to users.
* Copy & Content: Collaborate with the marketing team to write, design, and deliver effective email campaigns.
* Performance Analysis: Track and analyze email KPIs, ensuring data accuracy in Customer.IO and Mixpanel.
* Deliverability & Reputation: Monitor and improve domain reputation, deliverability, and compliance with GDPR and privacy regulations.
* Stakeholder Collaboration: Work closely with the Marketing Director, Data Analysts, and Managing Directors of each brand to align on email marketing priorities and goals.
Requirements:
* Experience: Minimum of 3 years of hands-on experience in Email Marketing and Lifecycle Marketing.
* Technical Skills:
o Proven experience with Customer.IO and Mixpanel.
o Strong background in segmentation, automation, flow building, A/B testing, and email deliverability best practices.
* Copywriting: Excellent copywriting and communication skills in English.
* Data-driven: Strong analytical skills and experience using data to improve email performance.
* Attention to Detail: High level of operational excellence with a focus on data accuracy and flawless execution.
Benefits:
* Remote Work Environment: Enjoy the flexibility to work from anywhere, promoting a healthy work-life balance.
* Unlimited PTO: Take time off to recharge and prioritize your well-being, without counting days.
* Paid National Holidays: Celebrate and relax on national holidays with paid time off.
* Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities.