Emotion-Led Ad Creative Specialist
Drive growth by crafting ads that spark nostalgia and feelings. Partner with editors and creators to develop, test, and scale high-converting video concepts.
You'll turn insights into compelling hooks and storyboards, select music, pacing, and shot lists that convey the message. Build concise briefs for creators/editors, source talent, and guide editing to maximize engagement.
Launch rapid tests, analyze results, and iterate fast. Repurpose winners into static content. You'll own visual creative strategy from concept to brief to edit to test to scale, collaborate with designers, editors, and media buyers on weekly sprints, maintain a library of winning references, and coordinate assets as needed.
* Proven track record of converting video ads
* Strong sense of music selection, timing, and narrative
* Comfortable with data: can read a dashboard and inform decision-making
* Experience in UGC and short-form paid social (Meta required)
* Clear briefs, fast iterations; low-ego, high-ownership