Purpose of the Role: The Inbound Marketing Specialist will play a pivotal role in driving lead generation, nurturing prospects, and enhancing brand visibility for a leading B2B digital solutions and educational content company. Serving the Latin America region, this role involves developing and executing inbound marketing strategies tailored to the needs of educational institutions. You will be responsible for executing actions to achieve three strategic objectives:Brand Positioning, New Business Acquisition, and Client Retention. - For Brand Positioning Develop and execute inbound marketing campaigns aligned with the company’s goals for lead generation and brand awareness in the Latin American market. - For Customer Loyalty You will create content to keep users of our solutions engaged and promote their continued use. This role will require strategic collaboration, budget management, be customer centered, and a focus on measurable outcomes. Key Responsibilities: - Content Strategies: Develop content strategies to achieve the goals of the 2025 strategy. - Collaboration with Cross-Functional Teams: Work closely with the Social Media, Paid Media, Sales Enablement, and Content teams to assess the performance of organic initiatives. - Buyer Persona Development: Design and conduct surveys to update digital buyer personas, complemented by market research for validation. - Performance Analysis: Analyze actions and generate reports for coordination and marketing teams. - Performance Tracking: Oversee the execution of regional strategies by analyzing key metrics and managing the budget effectively. - Digital tools: Utilize digital tools to automate processes and content management. Requirements: - Education: Bachelor’s degree in Marketing, Communication & Media, Journalism, Business Administration, or related fields. - 2-3 years of professional experience developing B2B digital marketing strategies for multinational companies - Training: Marketing certifications: HubSpot (non-negotiable), Google Analytics (non-negotiable), SEMrush (desirable). - Languages: English (A2-B1) Competencies & experience: - Proactivity: You enjoy proposing new ideas or finding ways to improve processes constantly. - Capable of prioritizing strategic activities: Your strategic thinking allows you to make decisions that correctly prioritize which projects the team should focus on. - Results-oriented: Your analytical skills enable you to determine whether an action should be repeated, avoided, or implemented in other regions. - Resilience and adaptability to constantly changing environments. - Strong oral and written communication skills: You are capable of assertive communication, and your spelling is impeccable. - Curious and creative. - Problem-solving and emotional intelligence: You always seek solutions to problems without letting your emotions influence your decisions. You are not afraid to ask for help or admit your mistakes. Previous Experience: - Proven experience working with multicultural and multidisciplinary teams in multinational corporations or large organizations. - Proficiency in CRMs such as Salesforce and HubSpot. - Proven experience developing 360º digital marketing strategies. What to expect from Pearson Did you know Pearson is one of the 10 most innovative education companies of 2022? At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson. We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive. Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment deci