Job Opportunity
We are looking for a skilled professional to fill a Business Analyst role with Salesforce Marketing Cloud expertise. This is an excellent opportunity for individuals who want to learn and grow within the field of digital marketing.
The ideal candidate will have strong knowledge in Salesforce programming, digital marketing, and data segmentation. They will be responsible for defining technical user stories, developing web applications, and designing integration services and APIs.
* Defining technical user stories, developing web applications, and designing integration services and APIs.
* Presenting executive-level Salesforce platform demonstrations and running through all features upon request.
* Setting up and configuring data models.
* Developing scalable solutions based on business objectives, marketing metrics, and technical requirements.
* Designing platform configuration and data feeds to run effective automated processes.
* Acting as a hands-on consultant on wide-scale projects including email customer journey.
* Identifying and troubleshooting platform and data feed-related issues.
* Advising teams regarding the latest tech innovations, new business initiatives, third-party solutions, and effective email templates.
* Optimizing internal processes based on team requests, opportunity gaps, and business requirements.
* Communicating project initiatives to relevant stakeholders.
Requirements
* Strong knowledge in Salesforce programming.
* Digital marketing knowledge.
* Good HTML/CSS knowledge.
* Data segmentation, optimization, and management.
* Extensive knowledge of database marketing.
* Technical educational background in a related field.
* Excellent interpersonal and communication skills.
* Able to work independently.
* The ability to provide quick solutions and recommendations.
* Web analytics.
Benefits
* Salesforce Marketing Cloud and Data Cloud certification.
* Experience working with Agile methodology.
* SQL.
* Scripting and query.
* Project management.
* Knowledge in Data Cloud is a bonus.