Role Overview
As a key member of our PR team, the Account Executive plays a pivotal role in driving client success through strategic media outreach and campaign execution.
Responsibilities include developing and executing tailored PR plans, serving as primary point of contact for assigned clients, building and nurturing client relationships, and securing media opportunities that drive results.
The ideal candidate will possess excellent written and verbal communication skills, strong organizational abilities, and proficiency in industry-standard tools. A proactive mindset, creative thinking, and high level of self-accountability are essential for success in this fast-paced, remote environment.
Key Responsibilities
* Develop and execute strategic PR plans tailored to each client's unique needs
* Serve as primary point of contact for assigned clients, ensuring timely and proactive communication on campaign progress
* Build, grow, and create new client relationships through targeted outreach and relationship-building efforts
* Conduct media research and build targeted media lists to optimize campaign reach and impact
* Secure, filter, and respond to media opportunities to drive results and increase brand visibility
* Schedule and coordinate media interviews, ensuring all logistics are handled efficiently
* Follow up with media contacts to confirm placements and coverage timelines
* Monitor coverage through Google Alerts and track mentions or product features
* Facilitate writing projects with the team in alignment with client goals and deliverables
* Monitor news trends and identify timely angles for client exposure
* Provide daily (Monday–Friday) client updates and maintain consistent communication
* Prepare and send biweekly and monthly reports and lookbooks
* Maintain updated media trackers to record media coverage and interview status
Results
* Meet or exceed the expected number of interviews or media features
* Clients receive timely and proactive communication on campaign progress
* Media placements align with client goals, increase brand visibility, and credibility
* Clients recognize value from their engagement with Publicity For Good
* Accurate and updated documentation of all PR activities and client deliverables
Requirements
* 40 hours plus per week to meet client needs
* Proven experience or education in public relations or a related communications field
* Excellent written and verbal communication skills
* Strong organizational and time management abilities
* Proficient in Google Suite, Gmail, and media monitoring tools
* Creative and strategic thinker with a proactive mindset
* Comfortable working in a fast-paced, remote-first team environment
* Personable and professional in client and media interactions
* Able to manage multiple accounts, priorities, and deadlines simultaneously
* High level of self-accountability and commitment to delivering results
Remuneration & Rewards
* Access to internal and external learning opportunities
* Ongoing performance reviews and career development guidance
* Clear advancement plan based on both role progression and financial growth
* Access to a curated library of on-demand professional development content