Description
Amazon.com.br is looking for a customer-obsessed Category Marketing Manager to define the strategy and create marketing initiatives that generate discoverability and engage consumers in Home, Kitchen, Sports, Toys and Tools categories
Key job responsibilities
1. Customer understanding & Insights: Category Marketing Managers are key business partners who use internal and external data of categories to propose marketing initiatives that will drive customer base growth. They are responsible for analyzing traffic sources, understanding customer journey, connect with central teams and programs to bring insights to the Category/Commercial and Central Marketing teams to drive acquisition and engagement within categories.
2. Demand generation: Marketing Managers own the category strategy and execution for: Events, Homepage, Outbound and Onsite campaigns. These channels are important drivers to create awareness of relevant selection and increase customer acquisition and engagement. Besides owning strategy and execution, Marketing Manager will report results and apply learnings to keep evolving and improving customer experience and engagement.
3. Customer experience: Continuously improve the customer experience simplifying the shopping journey to make Amazon the preferred online destination to buy our categories. We lead initiatives to address issues and gaps that impact CX (e.g. browse node refreshes, refinements), guarantee discoverability of categories (e.g. unhide nodes, add navigation slots) and improve navigation in partnership with local and global teams.
A day in the life
You will Participate in cross-functional meetings with commercial teams Work in partnership with commercial teams to accelerate their categories and drive discoverability of recently added products Oversee and guide interns on their tasks and help on their career development Brainstorm new campaign strategies with cross-functional teams, run experiment and analyze results Work on merchandising strategies for upcoming events and manage all teams involved Review performance metrics and customer engagement data, generating insights for new experiments and commercial teams Analyze customer segments and develop targeted marketing initiatives
About the team
Our vision is to be the preferred destination for our categories by inspiring and engaging customers throughout their shopping journey. We champion the customer voice by understanding their behavior, connecting to business needs, and leveraging Amazon's channels and programs.
Basic Qualifications
* 4+ years of professional non-internship marketing experience
* Experience using data and metrics to drive improvements
* Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
* Experience using Microsoft Excel to manipulate and analyze data
* Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
* Advanced English proficiency
Preferred Qualifications
* Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
* Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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