SEM Specialists are highly skilled professionals who manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands.
This role involves optimizing ad performance through data-driven decision-making, improving ROAS & CPA. A deep understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.) is required to drive profitability.
Creative testing & ad iteration to enhance engagement and conversion rates is also a key aspect of this role. Competitor & market trend analysis to identify opportunities and improve strategy is essential.
Reporting & insights generation using Looker Studio and other analytics tools is a crucial part of this position. Additionally, hands-on experience with e-commerce stores (Shopify knowledge is a plus), proficiency with Google Ads Editor for bulk campaign management, and strong analytical skills with a focus on revenue-driving decisions are must-haves.
Familiarity with creative strategy & ad copywriting for e-commerce, knowledge of email marketing & CRO strategies to enhance funnel efficiency, and experience working with DTC brands in apparel, streetwear, or fashion are all valuable assets.
* 5+ years of experience running Facebook & Google Ads campaigns
* 5+ years of experience with Merchant Center
* Hands-on experience with e-commerce stores (Shopify knowledge is a plus)
* Proficiency with Google Ads Editor for bulk campaign management
* Strong analytical skills with a focus on revenue-driving decisions