Drive Loyalty and Marketing Automation in LATAM
We are seeking an experienced Product Owner - Loyalty to lead the implementation of loyalty and marketing automation platforms for LATAM markets.
This role requires a strong understanding of Agile methodology, sprint management, and experience with MarTech tools such as CDPs, loyalty/promo engines, and automation platforms. The ideal candidate will serve as a bridge between marketing teams and technical delivery groups.
* Synthesize and prioritize product backlogs for loyalty and marketing automation initiatives.
* Develop clear epics, user stories, and acceptance criteria; maintain documentation in Confluence.
* Collaborate with global and local teams to deliver high-quality, scalable solutions.
* Support integration with Single Customer View (SCV) and ensure data governance best practices.
* Foster agile ceremonies and ensure timely, value-driven delivery.
Requirements:
* 5-8 years of experience as a Product Owner, Business Analyst, or similar in marketing tech or CRM.
* Strong grasp of Agile methodology and sprint management.
* Familiarity with MarTech tools.
* Excellent communication skills in English and Spanish or Portuguese.
* Agile certification is a plus.
The successful candidate will possess excellent communication skills, strong analytical abilities, and a passion for innovation. If you have a proven track record of driving business growth through strategic product ownership, we encourage you to apply for this exciting opportunity.