Healthcare Marketing Expert Wanted
This is an exciting opportunity for a seasoned marketing professional to join our mission-driven team and make a real difference in the lives of patients and healthcare organizations. We are seeking a skilled marketing specialist to help us connect doctors with underserved communities and boost their visibility and reputation.
The ideal candidate will have a strong background in marketing, with experience in designing and executing localized marketing strategies that attract doctors and patients to specific regions. They will also be able to collaborate with our recruitment and client teams to understand doctor profiles, community needs, and positioning strategies.
Key Responsibilities:
* Designing and executing localized marketing strategies that attract doctors to work in underserved communities
* Designing and executing localized marketing strategies that attract patients to newly settled doctors and healthcare organizations
* Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Running digital paid campaigns (Meta, Google, LinkedIn, etc) to build awareness and trust
* Managing content creation (bios, testimonials, practice spotlights, ads, video assets) with a strong focus on human-centered storytelling
* Establishing marketing processes and systems that can be replicated across multiple regions and healthcare organizations
* Measuring and optimizing campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more
Requirements:
* 5+ years experience in marketing
* Good level in English (main work language serving North American clients)
* Experience in marketing agencies or start-ups
* B2B + B2C experience
* You have an entrepreneur/business mindset
* A passion for healthcare, purpose-driven work, or community building
* You can be both hands-on/technical as well as manager
* You are flexible with working hours