🚀 About the Role Keeta is seeking a data-driven, growth-oriented In-App Traffic Manager to own and optimize the user journey within our app. You’ll be at the forefront of performance marketing and personalization—engineering how millions of users discover, engage, and convert daily. If you're passionate about turning user behavior into business impact, this is your playground. 🔧 What You’ll Be Doing 🏠 Homepage Strategy & Optimization Design intelligent homepage layouts and guided purchase modules that evolve with business needs. Optimize content allocation (banners, carousels, channels, campaign cards) to drive engagement and conversion. Implement real-time testing and personalization to boost the Visit-to-Purchase rate and overall operational efficiency. Partner with product, content, and design teams to craft dynamic homepage experiences backed by data insights. 🔍 Search & Recommendation Engineering Lead strategy, daily operations, and optimization for in-app search and recommendation systems. Collaborate with algorithm and product teams to iterate on ranking, hot keywords, autocomplete, and contextual suggestions. Analyze user intent and behavior to refine traffic allocation, exposure, and recommendation strategies that maximize CTR and GMV. Develop real-time dashboards and run A/B tests to continuously elevate performance across discovery journeys. 🎯 Traffic Resource Management Oversee dynamic allocation and weighting of all in-app traffic channels (Search, Recommendation, Jinguang, Channels, In-Outreach, etc.). Coordinate cross-departmental alignment for major campaigns and key events to ensure resource efficiency. Build contingency frameworks for unexpected traffic surges or shortages, ensuring business continuity. Partner with the algorithm team to advance personalization and traffic distribution