The On Premise is a Sales
- and Marketing-Channel and Red Bull is the undisputed marked leader in this field. On one side over 1 bn cans are sold in the On Premise annually and 2.5 bn of sales are driven by On Premise occasions. On the other side On Premise is the main trial generator, building the brand in a aspirational environment. As the Key Account Manager in On Premise you are responsible for driving both the current and future distribution and sales of our product portfolio at the respective Key Accounts in your local market/area. You maximize business opportunities in a profitable way while developing long-term, mutually beneficial relationships with our top chained On Premise customers. You build powerful strategies based on industry
- and consumer insights to derive impactful measures which ensure a continuous development of our brand at each of your customers.
RESPONSABILIDADES
** Áreas que combinam com seus pontos fortes**:
Todas as responsabilidades que você assumirá:
ExpandirSTRATEGY AND PLANNING
- Identification of the most relevant channels and customers (size and relevance) in the market and development of long term visions to drive vertical and horizontal distribution and sales;
- Close alignment with Marketing on market-relevant industry
- and consumer insights and national focus areas;
- Annual business planning for On Premise Key Accounts, including budget
- and volume forecast as well as a thought through activation plan for each Key Account.MANAGING KEY ACCOUNTS
- Maximization of existing customer performance via effective joint business planning;
- Acquisition of new customers from the relevant national universe;
- Negotiating win/win partnership agreements which add value to both Red Bull's and the customer's business;
- Collaborating with internal and external stakeholders (including, but not limited to buyers, sales
- & marketing managers, controllers, logistic managers and CEOs) to leverage business success;
- Ensuring executional excellence on account level by utilizing (cross-departmental) resources, such as Musketeer and Consumer Collecting teams;
- Managing agreed budget forecast and spend for each account. Monitoring customer performance and margin against investment and taking corrective action where necessary.TRACKING, ANALYZING AND REPORTING
- Measuring success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunity;
- Ongoing data maintenance and optimization in the Key Account Tracker and sharing status on Key Account volume, distribution, execution and agreements twice per year with HQ.LEADING BY EXAMPLE
- Establishing and nurturing relationships with key stakeholders (such as distribution partners, industry players and influencers, store managers and staff);
- Being a "Canbassador" and building affinity and understanding of the Red Bull brand and product within network;
- Delivering excellence with Red Bull's premium brand image in all activities and execution.
- EXPERIÊNCIA
- ** Suas áreas de conhecimento e expertise**:
que são mais relevantes para a vaga:
- Sales experience (beverage industry preferred)
- Previous experience in Key Account Management (preferred)
- Outstanding record of accomplishments in sales and trade marketing
- Ability and skills to effectively sell and negotiate
- Entrepreneurial approach and mindset
- Solution and goal oriented
- Ability to develop and implement successful sales
- and trade-marketing strategies
- Strong planning, prioritization and organizational ability
- Bachelor Degree in Business Administration, Economics, Marketing and similars
- Fluent English
- Disponibilidade para viajar 10-20%
- Permanente