Sales and Marketing Expertise
As a key player in our team, you will be responsible for managing direct response campaigns on Meta for clients in the Financial Services vertical. Your expertise will help us drive sales and growth through effective campaign strategy and execution.
Campaign Strategy and Execution
* We are looking for an analytical and creative individual who can develop and manage paid media campaigns across Facebook Ads, ensuring they align with client goals and KPIs.
* You will be responsible for budget management, adjusting bids to maximize ROI and meet key performance indicators.
* Data analysis and optimization are crucial skills, as you will need to utilize campaign data to uncover trends and insights, optimizing for performance enhancement.
* Able to create and test creatives, landing page variations, and ad copy to ensure maximum conversion rates while adhering to brand positioning and guidelines.
* Industry trend monitoring is essential to refine campaign strategies continuously.
* Cross-functional collaboration is key, bringing innovation and creativity daily to ensure the success and vitality of campaigns.
* Performance reporting will involve providing insights and recommendations to the direct manager on key KPI's such as CPM's, CPULC's, CPL's, and CR.
Requirements
* An English speaker with excellent communication skills, both spoken and written.
* Experience in Facebook marketing, direct response marketing, or lead generation is a must.
* 2 - 3 years of relevant experience in a similar position.
* Experience in copywriting is a plus.
* An enthusiastic and fun-to-work-with individual who can bring a positive attitude to our team.
About this Role
* This is a full-time position with plenty of growth opportunities.
What You'll Do
* Manage direct response campaigns on Meta.
* Develop and execute campaign strategies.
* Analyze and optimize campaign data.
* Create and test creatives and landing pages.
* Monitor industry trends.
* Collaborate with cross-functional teams.
* Report on campaign performance.
Our Ideal Candidate
* Is analytical and creative.
* Has experience in Facebook marketing and direct response marketing.
* Can work independently and handle deadlines.
* Is enthusiastic and fun to work with.