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Analista de marca e conteúdo | brand & content analyst

Toledo (PR)
Downtown Engineers
Anunciada dia 30 abril
Descrição

About Downtown EngineersDowntown Engineers (DWT ENG) is a New York-based MEP (Mechanical, Electrical & Plumbing) engineering firm trusted by architecture offices, developers and national brands.Our work spans from franchise rollouts for brands like McDonald's, Domino's and Dunkin' to hospitality projects with Hilton and Hyatt, healthcare and residential buildings across the United States, with a strong focus on New York City.We're a remote-first team of 20+ people across different countries, with 300+ projects delivered across 16+ sectors. Our culture is grounded in trust, transparency and autonomy and that's how we communicate too.About the OpportunityWe're looking for a hands-on Brand & Content Analyst to help us build and sustain our authority in the market. This role sits at the intersection of brand, education and demand generation, creating content that builds trust with architects and developers before the first conversation ever happens.The ideal candidate is content-obsessed with a strong brand lens, someone who takes one idea and immediately sees multiple formats, narratives and distribution paths. Beyond producing content, you'll ensure that everything Downtown puts out communicates the brand clearly and consistently.You'll work closely with leadership, transforming technical knowledge into high-quality content, while reviewing and strengthening how the brand shows up across every touchpoint.Compensation & StructureFull-time contractor (remote)Fixed monthly compensationPlease include your compensation expectation in BRL (R$) in your applicationWhat you’ll do1.Content & channelsProduce and distribute content across priority channels (LinkedIn, email, blog and future channels)Write copy, adapt templates, collaborate on visuals and test new formatsCoordinate editorial calendar, approvals and publishing2.Brand consistency & messagingReview and propose copy for the website, social media pages, presentations, events, campaigns and sales materials, ensuring brand clarity and tone across all touchpointsResearch best practices and propose improvements to how Downtown communicates across channelsBe the first line of quality control on how the brand shows up externally3.Demand generation & sales enablementCreate rich content (case studies, guides, studies, infographics) to educate architects and drive inbound demandSupport sales with enablement materials and educational assetsHelp build Downtown's educational and thought leadership initiatives4.Optimization & performanceEnsure content is evergreen, performance-driven and SEO-friendlyTrack results, test improvements and iterateRequirementsMust-havesFluent English (written and spoken). Day-to-day communication is mostly in Portuguese as the Marketing team is entirely Brazilian. However, all official written communication and some of our meetings are conducted fully in EnglishStrong writing and content creation skillsHands-on execution mindset with high autonomy, curiosity and ownershipAbility to think in formats, distribution and repurposing and not just write and postComfortable working with multiple channels and priorities without losing consistencyExperience with content marketing or B2B communicationStrong sense of brand consistency: you notice when messaging, tone or visuals feel off, you act on it. And you also proactively propose improvementsNice-to-havesExperience with SEO, content optimization or marketing automation toolsExperience in technical, engineering or architecture-related industriesSelection ProcessApply to the opportunity, submitting the form with your CV and English experienceScreening: English and communication assessment (video)Technical challengeInterviews with leadershipOfferWhy join Downtown?Role with direct business impactWork with top architects and U.S. brandsFast-moving, low-bureaucracy culture with real autonomyHigh growth opportunity as the company scales

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