Purpose / Role Mission
To manage corporate communications and PR initiatives in order to support the growth of Pfizer´s business in Brazil and preserve and strengthen Pfizer´s reputation.
Key Responsibilities include- Manage and coordinate Pfizer´s positioning before a variety of interested parties, including, media, journalists and NGOS, when applicable, to obtain license to operate and increase business opportunities.- Influence external environment from a communications perspective by creating and strengthening relationships with media and specialized journalists in order to achieve business goals.- Support and enable Corporate and Therapeutic Areas Initiatives in a variety of channels in order to advance external agenda of critical topics related to Pfizer’s reputation and business.
Main Functional Responsibilities- Leads corporate communications: defines the communications strategy and implements the corporate communications plan.- Industry Associations’ representation: active participation in Chambers, Industry Associations and Working Committees in order to align their activities and initiatives with Pfizer´s interests.- Build strong internal networks to understand commercial needs and goals in order to align Pfizer´s external initiatives.- Manage special events such as sponsorships, partnerships or other activities Pfizer supports in order to gain public attention.- Provide support to all departments across the organization in their communications efforts to ensure external visibility of key activities and programs.- Help shape public audience perceptions, crystallize public opinions, and communicate strategic messages to key individuals in order to create an appropriate voice of influence.- Design and implement communications strategies, developing Pfizer Brazil´s storytelling, to convey positive stories about the sector, the company, its products (when possible) and the therapeutic areas in which the company is interested.- Build and manage trusted relationships with journalists to ensure visibility of Pfizer’s activities and promote its institutional image and corporate reputation.- Promote Pfizer´s institutional image and corporate reputation.- Development of press releases, talking points, Q&A and stand by statements to ensure Pfizer´s message and positions are understood by the public opinion or other stakeholders.- Provide strategic assessment in crisis and issues management and act as spokesperson before the media in coordination with other Senior Executives.- Answer requirements from media and manage the relationship with journalists in order to identify opportunities to promote Pfizer´s institutional image, its activities in the country, medicines and the diseases treated by these drugs.- Media monitoring to anticipate and mitigate risks.- Coordinate media trainings for external spokespersons to improve performance and define Pfizer´s position.- Develop and oversee institutional brochures, institutional presentations, videos and other corporate communications pieces.- Manage budget for the area and coordinate efforts with BU leads and departments.
Other Job Details
Work Location Assignment: On-site 2-3x/week or as needed by the business
EEO (Equal Employment Opportunity) & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.
Public Affairs & Communication
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