Brand Strategy Development and Brand Asset Management Formulate brand strategy and manage assets within the global brand framework, developing brand mindshare strategies.Based on brand strategy, design collaborative resource initiatives (including IP partnerships, sponsorships, etc.
).Communication Planning and Media Strategy Develop a corporate-level annual brand communication calendar to enhance brand mindshare influence.
Align with platform campaigns, leveraging tiered hot topics/key moments to strategize and execute annual/quarterly/monthly brand communication initiatives (covering online/offline marketing activities).Design reach strategies for brand communication (including online/offline media tactics) and establish joint brand promotion mechanisms.As a communication business partner (BP), integrate cross-functional communication needs, and generate content while executing campaigns that amplify product/activity highlights to strengthen brand mindshare.Performance Evaluation and ROI Management Monitor communication effectiveness, assess campaign and brand mindshare impact, and continuously optimize strategies.Oversee brand budget management and allocate designated budget portions.