Senior Paid Media Specialist
We are seeking an experienced SEM Specialist to join our team. As a key player in driving revenue growth, you will be responsible for managing and scaling paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands.
About the Role:
* Manage and scale paid ad campaigns on Facebook Ads & Google Ads.
* Optimize ad performance through data-driven decision-making.
* Deep understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.) to drive profitability.
* Creative testing & ad iteration to enhance engagement and conversion rates.
* Competitor & market trend analysis to identify opportunities and improve strategy.
* Reporting & insights generation using Looker Studio and other analytics tools.
Requirements:
* +5 years of experience running Facebook & Google Ads campaigns.
* +5 years of experience with Merchant Center.
* Hands-on experience with e-commerce stores (Shopify knowledge is a plus).
* Proficiency with Google Ads Editor for bulk campaign management.
* Strong analytical skills with a focus on revenue-driving decisions.
* Fluent in English (written and spoken).
* Experience with remarketing & dynamic product ads.
* Proven expertise in SEO (Search Engine Optimization)
* Experience with external feed management platforms (DataFeedWatch or Channable)
Bonus Points:
* Familiarity with creative strategy & ad copywriting for e-commerce.
* Knowledge of email marketing & CRO strategies to enhance funnel efficiency.
* Experience working with DTC brands in apparel, streetwear, or fashion.
How to Apply:
Please send your resume to murilo@amzingppc.com with the subject 'SEM Specialist Application - [Your Name]'.