Senior Digital Marketing Specialist
We are seeking a seasoned and creative Senior Digital Marketing Specialist to drive high-quality lead generation through strategic execution of all digital marketing efforts. This role demands expertise in paid advertising, conversion-focused landing pages, performance analytics, SEO, and CRM-integrated campaigns.
Main Responsibilities:
* Develop, manage, and optimize full-funnel digital advertising campaigns across multiple platforms to achieve qualified lead generation goals.
* Implement email campaigns, retargeting, and automated workflows in ActiveCampaign to nurture leads and ensure accurate CRM data integration.
* Create brand-aligned marketing materials such as digital ads, product images, videos, and presentation decks to elevate brand perception and drive audience engagement.
* Manage website content such as landing pages and product listings while supporting keyword research and SEO enhancements across the company website and partner platforms.
* Design and publish content on social media, engage with audiences, and produce short-form video content to support organic growth, strengthen brand presence, and increase follower engagement.
* Analyze performance data using tools such as Google Analytics, Tag Manager, Meta Pixel, and CRM dashboards to inform campaign strategy and improve overall marketing effectiveness.
Requirements:
* 5+ years of experience in digital marketing with a mix of creative and performance-based work and a proven track record of generating qualified leads.
* Demonstrated success managing digital advertising campaigns across multiple platforms.
* Proficiency in WordPress and landing page builders, solid understanding of SEO tools and analytics and tracking tools.
* Hands-on experience with CRM platforms, email marketing, and marketing automation.
* Strong proficiency in Adobe Creative Suite, analytical mindset, and excellent written and verbal communication skills in English.
* Highly organized with strong attention to detail, time management, and follow-through.
* Strong visual and editorial design skills, self-motivated team player who thrives in a remote work environment.
Benefits:
* Competitive compensation package.
* The opportunity to shape the digital engine of a premium travel brand.
* Remote work flexibility with a collaborative, fast-moving team.
* Access to professional development, training, and growth within a luxury brand environment.
This is a unique opportunity for a highly capable digital marketer who thrives on both performance metrics and creative content to join our team and help shape unforgettable travel stories.