Unlock Growth through Emotion-Led Ad Creative
This role is focused on developing, testing, and scaling high-converting video concepts for Meta. We're looking for a creative problem solver with a strong sense of music selection, timing, and visual narrative.
We prioritize data-driven decision making and have an iterative approach to ad creation. Our ideal candidate will be comfortable working with user-generated content, short-form paid social media, and has experience analyzing performance metrics.
The key responsibilities include:
* Developing captivating hooks and storyboards that convey the message in visuals, pacing, and music.
* Briefing editors and user-generated content creators to develop high-converting video concepts.
* Guiding editing to maximize thumb-stops, click-through rates, and conversion rates.
* Leveraging rapid tests and iterating based on performance metrics.
We're looking for someone who can work independently, take initiative, and collaborate effectively with cross-functional teams. Experience with Meta's platforms and a passion for creating engaging ad content are a must.
Salary is attractive and based on experience. With bonuses, it offers a competitive compensation package. If you're passionate about creating impactful ad campaigns and have the skills to match, we'd love to hear from you.