1. Platform Launch & Operations Management
* Onboarding & Store Setup: Managed store registration, menu configuration, and inventory synchronization across major delivery platforms including Rappi, DiDi, and Uber Eats.
* Content & Accuracy Management: Ensured 100% accuracy of store information, including high-quality visuals, SKU listings, pricing, operating hours, and geolocation data.
* Platform Partnership: Liaised with platform account managers to secure strategic resources, premium traffic placements, and favorable promotional policies.
2. Data Monitoring & Performance Optimization
* KPI Tracking: Monitored daily operational metrics, including order volume, Average Order Value (AOV), Click-Through Rate (CTR), and Conversion Rate (CVR).
* Traffic Analysis: Analyzed traffic composition (organic vs. paid/campaign traffic) to evaluate channel effectiveness.
* Promotion Execution: Assisted in designing and executing promotional strategies such as tiered discounts, digital coupons, and loyalty point programs.
* Feedback Loop: Monitored user reviews and ratings to identify pain points and drive improvements in store service quality.
3. Store Coordination & Standardization
* Operational Training: Coordinated with frontline staff to streamline delivery workflows, covering meal preparation, professional packaging, and courier handovers.
* Efficiency Improvement: Tracked fulfillment metrics (e.G., preparation time and order accuracy) to enhance operational efficiency and reduce error rates.
* SOP Development: Participated in drafting and implementing Standard Operating Procedures (SOPs) for delivery operations to ensure service consistency.
4. Marketing & Brand Promotion
* Campaign Management: Planned and executed co-branded marketing initiatives, including flash sales and seasonal/holiday promotions.
* ROI Optimization: Tracked and analyzed the ROI and exposure performance of platform advertisements (Paid Search/Display).
* Competitive Intelligence: Collected and analyzed competitor pricing and promotional activities to provide actionable market insights.
5. Systems & Data Integration
* Data Integration: Facilitated the integration of third-party delivery data into Mixue’s proprietary systems (B-System/Data Mid-platform).
* Account Maintenance: Managed and updated centralized store account databases.
* Reporting: Generated periodic analytical reports (weekly/monthly) and provided data-driven recommendations for operational improvements.