Job Title: Lead WordPress Developer
About the Role
This is a leadership role that requires a skilled and experienced developer to oversee landing page creation and optimization. The ideal candidate will have a strong background in WordPress development and be able to manage a team of developers.
Key Responsibilities:
1. Landing Page Development & Campaign Execution:
* Design, build, and deploy high-converting landing pages optimized for paid traffic from various advertising platforms
* Own the complete technical implementation of marketing campaigns from concept through launch
* Ensure pixel-perfect tracking setup across all campaigns, including conversion tracking and retargeting audiences
2. HubSpot Integration & Data Management:
* Build and maintain seamless integrations between landing pages and HubSpot CRM
* Ensure accurate lead capture, form submissions, and data synchronization
* Implement and validate proper lead source attribution and campaign tracking in HubSpot
3. Technical Leadership & Team Management:
* Lead and mentor a team of developers
* Manage workload distribution across multiple concurrent projects and campaigns
* Establish and enforce development standards, quality assurance protocols, and best practices
Requirements:
* 5+ years of professional WordPress development experience
* Direct experience managing technical execution of marketing campaigns with significant ad spend
* Must have been the primary person responsible for landing page build and campaign launch
* Portfolio demonstrating high-converting landing pages you've personally built and deployed
Preferred Qualifications:
* Experience with marketing automation platforms beyond HubSpot
* Familiarity with conversion rate optimization methodologies and tools