As a Marketing Specialist, you will play a crucial role in helping us connect doctors with underserved communities.
About the Role
We are seeking a senior marketing professional who wants to make a real difference. Our mission-driven Recruitment & Marketing agency is dedicated to helping doctors and healthcare organizations thrive—and more importantly, helping patients find the care they need.
Your Responsibilities
* You will work closely with our recruitment and strategy team to design and implement strategic marketing campaigns aimed at attracting qualified doctors to the regions where they are needed most.
* Once doctors are placed, you will lead efforts to build their visibility and trust in the community through localized marketing.
Your responsibilities will also include:
* Designing and executing localized marketing strategies that will attract doctors to work in these underserved communities.
* Designing and executing localized marketing strategies that will attract patients to newly settled doctors and healthcare organisations.
* Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies.
* Running digital paid campaigns (Meta, Google, LinkedIn, etc) to build awareness and trust.
* Managing content creation (bios, testimonials, practice spotlights, ads, video assets) with a strong focus on human-centered storytelling.
* Establishing marketing processes and systems that can be replicated across multiple regions and healthcare organisations.
* Measuring and optimizing campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more.
Requirements
* 5+ years experience marketing
* Good level in English (main work language serving North American clients)
* Experience in Marketing agencies or start-ups
* B2B + B2C experience
* You have an Entrepreneur / business mindset
* A passion for healthcare, purpose-driven work, or community building
* You can be both hands-on/technical as well as manager
* You are flexible with the working hours
* Hands-on experience with Meta Ads Manager, Word Press / HTML, and analytics platforms
Why Work with Us?
* Purpose-Driven : You'll help both new doctors build their practice and help patients access the care they deserve.
* Remote : Work from anywhere.
* Impact-First Culture : We measure success in outcomes, as well as in clicks and conversions.