Lead Generation Specialist
About Our Luxury Travel Business
We're a leading destination management company and tour operator specializing in high-end travel experiences. We partner with luxury travel advisors to design personalized itineraries that deliver exceptional service and immersive storytelling.
We're looking for a seasoned digital marketing professional to plan and execute our digital marketing strategy, focusing on lead generation and hands-on execution across content, design, and campaigns.
Key Responsibilities:
* Develop and manage full-funnel digital advertising campaigns across multiple platforms to achieve qualified lead generation goals.
* Implement email campaigns, retargeting, and automated workflows to nurture leads and ensure accurate CRM data integration.
* Design and produce brand-aligned marketing materials, including digital ads, product images, and videos.
* Create website content, such as landing pages and product listings, while supporting keyword research and SEO enhancements.
* Analyze performance data to inform campaign strategy and improve overall marketing effectiveness.
Success Metrics (KPIs):
* Achieve 100% of weekly qualified lead generation goals.
* Maintain or reduce cost-per-lead benchmarks across paid channels.
* Reach defined weekly engagement growth targets across social media.
* Complete all marketing deliverables and campaign assets on time.
* Submit campaign reports and insights by assigned deadlines.
Requirements:
* 5+ years of experience in digital marketing, with a mix of creative and performance-based work.
* Demonstrated success managing digital advertising campaigns across Meta, Google, and LinkedIn platforms.
* Proficiency in WordPress, landing page builders, SEO tools, analytics and tracking tools, and CRM platforms.
* Strong proficiency in Adobe Creative Suite and excellent written and verbal communication skills in English.
* Highly organized, with strong attention to detail, time management, and follow-through.
* Self-motivated team player who thrives in a remote work environment.
What We Offer:
* Competitive compensation.
* The opportunity to shape the digital engine of a premium travel brand.
* Remote work flexibility with a collaborative, fast-moving team.
* Access to professional development, training, and growth within a luxury brand environment.
We're seeking a highly capable digital marketer who thrives on both performance metrics and creative content. If you have a proven track record of generating qualified leads and excel in a fast-paced digital marketing environment, we'd love to hear from you.