Position Overview:
The Consumer Marketing & Business Growth Internship will leverage industry and marketplace insights to provide strategic guidance on how to grow beverages with foodservice, on-premise and strategic partners of The Coca-Cola Company. The position will play a critical role in building future opportunities to engage consumers as guests in away from home occasions. The role will interact with cross functional team members in the organization who oversee these key channels of business. We are looking for a highly strategic, collaborative, innovative and creative thought-leader with an entrepreneurial spirit, digital mindset and a deep curiosity on how consumers behave. By the end of the internship, the associate must provide a comprehensive set of recommendations, grounded in insights, to transform consumer behavior in key away from home channels.
Function Related Activities/Key Responsibilities:
- Develop beverage marketing strategies in collaboration with overall human, guest and customer insights.
- Influence ideas that can impact complex customer situations (franchisees & bottlers)
- Define growth opportunities through data, market intelligence and consumer insights.
- Construct and define ideas that will transform purchase behavior.
- Shape and contribute to annual planning through idea generation.
- Interact with internal and external partners to optimize best thinking for future growth.
- Create persuasive selling stories on direction / ideas to influence adoption of ideas developed.
Functional Skills:
- Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results.
- Customer/Channel Management experience.
- Demonstrated personal leadership skills and influencing ability.
- Effective oral and written communication skills.
Education Requirements:
Currently pursuing a Bachelor's Degree in sales, marketing or insights/data intelligence, or similar
**Skills**:
organization
Pay Range Not Available