The Vaccines Marketing Coordinator is responsible for marketing support for vaccines portfolio including operational execution, implementation of the portfolio strategy and follow‑up, support of internal coordination and alignment with enabling functions, as well as focus on specific projects.
Responsibilities
Strategy
Support CBL and CBM brand plan definition and implementation of portfolio strategies.
Coordinate and/or co‑lead key projects to be defined by the category, KPIs definition and follow up.
Data analytics
Analize sales and market performance, competitive landscape. Follow up territory PoAs and perform analysis of the scope, impact and efficiency of promotional investment.
Omnichannel & Content
Support the implementation and follow‑up of omnichannel plans, tailored design and production of promotional materials for each pharmacy type, guaranteeing visibility and display at key POS.
Define with CBL/CBM content and audience, articulating the correct implementation and development of materials with the Content & Channel Team.
DME
Responsible for Marketing Tactical Matrix upload, follow up calendar initiatives and DME accomplishment with financial team.
Coordinate or follow up medical samples' distribution, management and KPIs.
Meeting & Events
Provide definition and documentation to the “Transaction center” to ensure map creation, compliance and flawless execution of the events and initiatives.
Coordinate logistics and contents of BU meetings, field force POAs, team buildings and training‑related activities.
Compliance
Annual update of Speaker program and database.
Ensure messages are aligned with local and global policies.
Qualifications
English – Advanced level
University graduate
3+ years of professional experience
Expected competencies
Understanding of sales / marketing role in the pharmaceutical industry is desirable
Excellent communication and digital skills
Understanding of how to develop and use customer insight
Self‑Awareness & Emotional Intelligence; Strong planning and organizational skills
Teamwork capabilities
Advanced experience in Office suite (Power Point, Excel, Word)
Data analysis and interpretation
Work Location
Assignment: Hybrid
EEO (Equal Employment Opportunity) & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.
Marketing and Market Research
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