Drive Customer Engagement and Boost Lifetime Value
This is a fantastic opportunity to join our team as a Retention Marketing Specialist, where you will play a key role in developing strategies to increase customer loyalty and retention.
Your primary focus will be on email, SMS, loyalty, and review programs. You will work closely with our marketing team to plan, execute, and optimize campaigns that keep customers engaged and coming back.
You will have the chance to leverage your analytical skills and experience with retention tools like Klaviyo, Attentive, and Smile.io to drive business growth.
The ideal candidate will have a strong background in lifecycle marketing and a deep understanding of data-driven decision-making. You should be highly analytical, hands-on, and comfortable working with complex data sets.
We are looking for someone who can think strategically, creatively, and outside the box. If you are passionate about driving customer engagement and increasing lifetime value, we want to hear from you.
Lifecycle Marketing & Strategy
* Build and manage email and SMS campaigns, flows, and transactional messages across multiple platforms.
* Develop lifecycle strategies for welcome series, winback, abandoned cart, post-purchase, and VIP journeys.
* Implement loyalty and rewards strategies using Smile.io to increase repeat purchases.
* Align retention efforts with product launches, promotions, and seasonal campaigns.
Segmentation & Personalization
* Create advanced segmentation based on behavioral data, purchase frequency, and engagement.
* Personalize messaging using conditional logic and dynamic content across email and SMS.
* Continuously refine audience targeting to improve campaign relevance and performance.
A/B Testing & Optimization
* Plan and execute A/B tests for subject lines, CTAs, send times, and content variations.
* Analyze campaign data and apply insights to optimize future performance.
* Monitor key retention KPIs: open rate, CTR, revenue per recipient, churn, repeat rate.
Loyalty & Reviews Program Management
* Manage Smile.io loyalty program setup, segmentation, and campaign execution.
* Oversee review collection initiatives using apps like Judge.me or similar.
* Integrate UGC (reviews and ratings) into email and SMS workflows to build trust and conversion.
Technical Execution
* Confidently build, QA, and troubleshoot campaigns using HTML/CSS when needed.
* Maintain high deliverability and compliance standards for both email and SMS.
* Work within Shopify to manage customer segments, tags, and product data.
Requirements
* 2+ years of experience in retention or lifecycle marketing for e-commerce or DTC brands.
* Proven hands-on experience with Klaviyo, Attentive, Shopify, and Smile.io.
* Strong knowledge of email and SMS automation, segmentation, and reporting.
* Experience running review request campaigns via post-purchase flows.
* HTML/CSS familiarity for customizing or debugging email templates.
* Analytical mindset with comfort in using data to guide decision-making.
Bonus Points
* Experience with review platforms like Judge.me, Okendo, or Yotpo.
* Familiarity with GA4, UTM tagging, and multi-touch attribution.
* Background in CRO or on-site retention strategies.
* Experience with referral programs and VIP segmentation.