About the Product For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.
Job Purpose
Paid Search Specialists are responsible for the oversight of Google Ads Paid Search campaign development and setup, performance evaluation, optimization, and strategic direction for Carnegie's higher education clients.
Duties and Responsibilities
Campaign Setup and Management
Lead the strategy and execution of Paid Search campaigns for clients, including keyword development, ad group and campaign setup, bid strategy management, and overall goal achievement
Execute optimizations around keyword performance, campaign structure, targeting, and other facets of Paid Search
Maintain and monitor campaign performance, analyzing conversion rate, cost per conversion, cost per click, impression share, and other important campaign metrics
Work with Digital Strategists to dictate the Paid Search strategy for proposal requests, RFPs, and strategy pivots in order to achieve client objectives
Reporting and Analysis
Formulate insights around campaign performance, keyword structure, targeting, and other facets of Paid Search
Monitor and evaluate performance and craft meaningful recommendations for client review based on data trends that will have a positive impact on performance
Internal Teamwork
Work collaboratively in a team environment
Coordinate strategically with other internal specialists, including the Digital Strategy team and other key Digital team members, to develop fully integrated campaigns that meet client goals
Show thought leadership by keeping pace with Paid Search industry trends and offering ideas about process improvements, best practices, and tests
Knowledge, Skills & Abilities
Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere
Demonstrated problem-solving and critical-thinking skills through independent troubleshooting of issues before escalating to other team members
Ability to learn quickly and adapt to new and changing technologies
Clear written communication skills, both internally and externally
Passion, energy, and enthusiasm for digital marketing and client success
Effective communication and time management skills for a remote work environment, as well as the ability to use / learn multiple technology platforms and switch between them on a regular basis
Credentials and Experience
Bachelor's degree required; Marketing / Advertising major or concentration preferred
2+ years of experience working in Paid Search in the Google Ads platform; lead generation experience is a plus
Data analysis experience preferred, particularly in analyzing digital campaign metrics to measure success
Experience with Asana or other project management tools and Google-based products (Docs, Sheets, and Slides) is a plus
Current certification in Google Ads Paid Search is a plus
Benefits
Flexible Paid time off (PTO for any reason, including sick days (no specified limits), and a flexible work schedule)
Personal laptop
Health / Sport Budget
Fully remote
We welcome new ideas and allow you to make an immediate impact on the team.
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