The frontline marketing director will develop and manage marketing plans and innovation in partnership with our bottlers, marketing and ARTD community. This position will play a critical role in the annual joint business planning process, development of growth strategies, innovation, and digital. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external parties. We are looking for a highly strategic, collaborative, innovative and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills. What You’ll Do for Us - Leads the development and implementation of ARTD marketing strategies in collaboration with the botters in order to drive category growth. - Works to develop long-term customer relationships and has full ownership of senior level contact relationships to resolve and influence complex customer situations (franchisees & bottlers) - Construct & Deliver annual marketing calendar that shape and contribute to long-term planning process. - Seek out and leverage internal tools and resources to support marketing strategies (e.g. via channel, asset and brand). - Lead key strategic meetings (e.g. Bottlers mothly meetings/ QBP.). - Identify and leverage marketing opportunities through consumer and shopper insights and linking to brand strategy. - Build and track portfolio strategy implementation, including new products and brands launches. Qualification & Requirements - Minimum Required: Bachelor’s degree in Marketing/Business or equivalent education. MBA preferred. - 5 years’ business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry. - Advanced Strategic Thinking & Application - Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results - Previous marketing experience - Demonstrated personal leadership skills and influencing ability - Effective oral and written communication skills with the ability to create persuasive selling stories. Skills: Leadership; Results-Oriented; Sales Process; Influencing; Account Management; Customer Relationship Management (CRM); Sales Management; Forecasting; Marketing; Marketing Strategies; Pitch Presentations; Consultative Sales Management; Business Insights; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Decision Making; Business Development; Negotiation Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.