The frontline marketing director will develop and manage marketing plans and innovation in partnership with our bottlers, marketing and ARTD community. This position will play a critical role in the annual joint business planning process, development of growth strategies, innovation, and digital. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external parties. We are looking for a highly strategic, collaborative, innovative and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills.
**What You'll Do for Us**
- Leads the development and implementation of ARTD marketing strategies in collaboration with the botters in order to drive category growth.
- Works to develop long-term customer relationships and has full ownership of senior level contact relationships to resolve and influence complex customer situations (franchisees & bottlers)
- Construct & Deliver annual marketing calendar that shape and contribute to long-term planning process.
- Seek out and leverage internal tools and resources to support marketing strategies (e.g. via channel, asset and brand).
- Lead key strategic meetings (e.g. Bottlers mothly meetings/ QBP.).
- Identify and leverage marketing opportunities through consumer and shopper insights and linking to brand strategy.
- Build and track portfolio strategy implementation, including new products and brands launches.
**Qualification & Requirements**
- Minimum Required: Bachelor's degree in Marketing/Business or equivalent education. MBA preferred.
- 5+ years' business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
- Advanced Strategic Thinking & Application
- Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results
- Previous marketing experience
- Demonstrated personal leadership skills and influencing ability
- Effective oral and written communication skills with the ability to create persuasive selling stories.
**Skills**:
Leadership; Results-Oriented; Sales Process; Influencing; Account Management; Customer Relationship Management (CRM); Sales Management; Forecasting; Marketing; Marketing Strategies; Pitch Presentations; Consultative Sales Management; Business Insights; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Decision Making; Business Development; Negotiation
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.