Marketing Automation Engineer: A Key Role in Delivering Customer Value
The ideal candidate will be responsible for designing and maintaining scalable data pipelines between Snowflake, Segment CDP, Braze, and other SaaS platforms. This involves implementing real-time and batch data ingestion strategies, managing customer event tracking and identity resolution within Segment, orchestrating personalized marketing campaigns in Braze using dynamic segmentation and behavioral triggers, ensuring data integrity and feedback loops from Braze back into Snowflake via Segment, automating data transformations and enrichment using scripting languages, and monitoring system performance and troubleshooting integration issues across platforms.
Requirements:
* 4 to 6 years of experience in IT environments with a strong focus on MarTech architecture
* Familiarity with insurance industry data and customer lifecycle models is a plus
* Bachelor's degree in Computer Science/IT, Data Science, Software Engineering
* Fluency in English
Key Responsibilities:
* Design and maintain data pipelines between Snowflake, Segment CDP, Braze, and additional platforms
* Implement real-time and batch data ingestion strategies
* Manage customer event tracking and identity resolution within Segment
* Orchestrate personalized marketing campaigns in Braze using dynamic segmentation and behavioral triggers
* Ensure data integrity and feedback loops from Braze back into Snowflake via Segment
* Automate data transformations and enrichment using scripting languages
* Monitor system performance and troubleshoot integration issues across platforms
Software/Tools:
* Segment CDP
* Braze
* Snowflake
* Scripting Languages (Python/JS)
Benefits:
* Competitive salary and performance-based bonuses
* Comprehensive benefits package
* Career development and training opportunities
* Flexible work arrangements (remote and/or office-based)
* Dynamic and inclusive work culture within a globally recognized group
* Private Health Insurance
* Pension Plan
* Paid Time Off
* Training & Development