Are you ready to lead one of our iconic brands at the forefront of the beauty industry's most dynamic transformation?
At L'Oréal's Professional Products Division (PPD) in the Nordics, we're in a pivotal period of accelerated growth. The haircare category is surging - as the industry says, "haircare is the new skincare." With decades of expertise and unwavering consumer-centricity, we're transforming our professional brands into true consumer love brands across salon, online, and retail. We are seeking a visionary Brand Lead to elevate one of our brands to new heights in the Nordic markets.
As Brand Lead, you will be the strategic architect of your brand - responsible for brand equity, P&L, and commercial performance across all channels. You'll orchestrate portfolio strategy, drive activation from salon to retail, and lead a high-performing team to deliver ambitious growth targets. This senior strategic role demands deep cross-functional collaboration to ensure the brand's voice authentically resonates with Nordic consumers and stylists within our global brand framework.
If you're a results-driven leader with both strategic vision and hands-on execution skills, ready to shape the future of professional beauty in the Nordics, this opportunity is for you.
You Will...
1. Define and own the brand strategy for the Nordic markets, setting clear SMART objectives that balance global alignment with local relevance
2. Create brand relevancy by leveraging consumer and stylist insights to develop marketing plans that connect deeply with Nordic audiences
3. Design and deploy integrated O+O activation plans across all touchpoints and channels—salon, retail, online, media, and advocacy—in close collaboration with cross-functional experts and stakeholders
4. Own the P&L and marketing budget, ensuring strategic investments and delivering on ambitious commercial targets across all four markets
5. Act as guardian of brand equity, ensuring the brand's voice is compelling and consistent both internally and externally
6. Lead, inspire, and develop your team while building strong relationships with stakeholders locally and internationally, including zone and DMI teams
You Are...
7. An experienced leader with 5+ years in brand management or commercial leadership within FMCG, beauty, or luxury sectors
8. Fluent in English; Nordic language proficiency is a plus
9. A strategic thinker with strong commercial acumen—you live and breathe brand development, activation excellence, and data-driven decision making
10. Curious and in the know of social trends, culture, consumer shifts
11. Hands-on, proactive, and results-driven, thriving in dynamic, fast-paced environments
12. An inspiring communicator and collaborator who builds partnerships across functions and creates presentations that engage audiences
13. Analytically strong with the ability to interpret data and insights to make smart, informed decisions
14. Consumer and stylist-centric with a passion for professional beauty and the ability to influence across matrix organizations
What’s In It For You
From the start, you'll have great responsibility, challenges, and opportunities, including an individual career plan and coaching leadership. Enjoy extensive training, competitive benefits, modern offices, and a dynamic, international working environment with engaged and skilled colleagues. Our Nordic organization includes nearly 1000 employees across the four Nordic capitals.
Furthermore, we offer:
15. A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
16. Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
17. An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
18. A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
At L'Oréal Professional Products Division, we have more than 115 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are. We are the cutting edge.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.