Creative strategists spearhead growth through emotionally resonant ad campaigns. Effective ads evoke nostalgia and connection – the message is conveyed through visuals, pacing, and music, not lengthy copy.Key responsibilities include:Transform insights into compelling storyboards; select music, pacing, and shot lists that convey the message.Develop concise briefs for creators; source and manage talent.Guide editing (cuts, rhythm, captions/overlays when needed) to maximize engagement.Launch rapid tests; analyze performance (nCAC, CTR, hold rate, ROAS) and iterate swiftly.Repurpose successful concepts into static assets.About this role:Own visual creative strategy from concept to implementation.Collaborate with designers, editors, and media planners on weekly projects.Maintain a library of winning references and trend formats.Coordinate asset management as needed.Required skills and qualifications:Proven track record of creating video ads that drive conversions (please share links or reels).Strong sense of music selection, timing, and visual narrative.Comfortable with data analysis: can read a dashboard and make informed decisions.Experience with user-generated content and short-form paid social media (Meta required; TikTok/YouTube a plus).Clear communication, fast iterations; low-ego, high-ownership mindset.