Job Summary:
About This Role
This position will lead the public relations efforts for Latin America, driving visibility across key markets.
* Oversee PR execution for launches and ongoing brand activations, aligning local media, translating technical information into engaging stories, and ensuring consistent communication with global and regional marketing teams.
Key Responsibilities:
* Develop and execute a regional PR calendar and embargo plan, ensuring alignment with global launches and regional sales priorities.
* Buildd strong connections with top-tier tech and gaming editors, reviewers, and influencers across Portuguese and Spanish-speaking markets.
* Lead virtual and local events, manage press lists, invitations, materials, and post-event follow-ups.
* Coordinate product reviews, manage sample allocation, delivery, and follow-up process with regional media outlets.
* Drive joint PR opportunities with distributors, e-commerce partners, and brand collaborators.
* Adapt global press materials for LATAM audiences to ensure cultural and linguistic accuracy.
* Track press coverage, analyze media performance metrics, and deliver post-launch summaries.
* Maintain compliance with embargoes, NDA terms, and authorized content usage.